How to improve your business
Originally sent: July 21, 2004Are you satisfied with the level and quality of business you are writing? Or do you think it is possible to make some improvements? Even those of us who are doing very well can always make improvements if we look hard enough at what we are doing and how we are doing it.
The trick, of course, is to know how to approach making those improvements. There are two apparently opposite principles to bear in mind, and both are not only true but also very important to follow.
The first is the well-known saying that ?if you keep on doing the same old thing, you will keep on getting the same old result?. You are most unlikely to make radical improvements in your business if you simply keep doing things the way you have always done them.
The second is the opposite of a very common attitude in our industry which goes something like this: ?Well, I got great results from that last mailing campaign! Now, what shall I do next?? Silly? Yes! But an unusual situation? In my experience, no! I guess the principle to follow here is ?if it ain?t broke, don?t fix it!?
If you look carefully at both principles though, they are really saying the same thing. You have to make changes to get a better result, but don?t change what is working well.
How do you work on your business using both principles at once? Well the answer, of course, is to identify those elements that are working well, but in parallel try one or two new ideas as well. Keeping doing what works, but try some new ideas too. Many of the new ideas will fail, but that won?t hurt you too much as you are continuing to do the things that are the ?bread and butter? of your business. And in the meantime, some of the new ideas will prove successful and will add to your profits and improve the quality of your business.
Keep applying this concept to your business and you will notice a gradual but very positive change in its direction.
And if you want more ideas that you could try, why not come along to one of my free workshops and see if, like so many of your colleagues have already done, you can take away something of real value which will help you make major improvements in your business.
Adviser Breakthrough Training Solutions Ltd. takes no responsibility for loss occasioned by any person acting or refraining from action, or in consequence of any other person acting or refraining from action, as a result of the material in this article.
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