Latest Article :: False Economy

Published: January 24, 2012
Author: Paul Cadde
Category: Money Making
Permalink: False Economy

Brian, an acquaintance at my local pub, proudly stated this, as he told me how he had spent the last week fitting a new en suite bathroom in his master bedroom.

He bought all the tiling, plumbing supplies and fittings for around £1,175. The cheapest quote he had got from a plumber to do the job was £2,000. A saving of £825!

That did not take into account, though, the week he could otherwise have spent doing his “day job” as a partner in a solicitors practice. A week in which he would normally have expected to earn around £2,500. So the real cost of doing this job himself was nearly double what he would have paid a professional. And no matter how proud he may be, the likelihood is that the job will not have been done as professionally either!

Now, my solicitor friend happens to enjoy DIY. It is what he spends his every spare moment doing. He is not a trained craftsman, and it takes him rather longer to do than a professional would take, but he loves doing it and the end results are not bad. If that is the way he likes to relax, then good for him!

In our profession I come across many advisers like Brian. Not spending their time on DIY, though, but frustratedly spending precious hours trying to get in front of prospective clients. The big difference from Brian is that most of them do not enjoy doing this. It is NOT the way they like to use their time.

In business, your success depends on the quality of the questions you ask. So ask yourself this question now:

Do I want to spend my time prospecting for new clients?

This is not a trick question. There is no right or wrong answer, as long as you answer it honestly. I have something to show you which I know will help you enormously in your practice, but what I am going to show you depends entirely on your answer to that one simple question.

If your answer is "Yes, I love prospecting for clients. It is part of what I do in my practice, and I do it very well!", then great! What I want to show you now is a way you can leverage those appointments to earn more money for your practice. Take a look at this page, www.adviserbreakthrough.co.uk/workshops, which is about my unique Business Development Workshop and see what a difference it can make to your practice.

If the answer is "No, I don’t want to spend time prospecting for new clients. I want to spend my time sitting in front of them. That is what I do best!", then you should call in the prospecting experts. Take a look at this page, www.abm-solutions.co.uk, to find out how you can let us do all the hard work for you, professionally and smoothly – leaving you free to spend your time doing what you do best!

Check out these pages right now. Either one is guaranteed to make a phenomenal difference to your practice if you act on them. Of course, if you not only want to find out about how we can fill your diary for you with confirmed appointments with new prospective clients, but also want to maximise your returns from every prospect you meet, then check out both pages!

Or call us on 023 8089 2222 and talk with us about how we can work with you to help you improve your practice.

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